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The most unique UGC video competition ever?
I’m so excited about this project, I want to tell everyone. There’s no call to action, no need to spam all your friends, just news about an alternative approach to using social software which I hope will bring about a sea change in the way brands treat their customers.
It’s not often a 333 year old brand that no one's ever heard of skips an entire era of traditional print and TV advertising and launches a user generated video ad campaign on Facebook. Also, how often does a brand ask people to make videos about themselves and their personal values rather than specifically about their products especially when it's trying to emerge from almost total obscurity? Oh, and there’s a first prize of £15,000. More blurb here.
Kind of values we’d like to see in all companies now, right? Some of us in the ‘ad business’ are trying to move away from the vacuous, reality TV, attention deficit scene whose sole intention it seems is the manufacture of desire.
We also want to have a bit of fun.
Enjoy.
It’s not often a 333 year old brand that no one's ever heard of skips an entire era of traditional print and TV advertising and launches a user generated video ad campaign on Facebook. Also, how often does a brand ask people to make videos about themselves and their personal values rather than specifically about their products especially when it's trying to emerge from almost total obscurity? Oh, and there’s a first prize of £15,000. More blurb here.
Kind of values we’d like to see in all companies now, right? Some of us in the ‘ad business’ are trying to move away from the vacuous, reality TV, attention deficit scene whose sole intention it seems is the manufacture of desire.
We also want to have a bit of fun.
Enjoy.
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